Silver Remains Favorite for New Car Colors
Posted November 30, 2009 – 10:37 am in: AutosSilver continues to be the favorite color for new cars in North America. Around 57% of new cars are either silver or black.
This year is the ninth in which silver has been the most popular color for new cars. Todays silver paint is much more advanced than that which was used when it first became the most popular new car color. Paint and paint spraying technology is constantly improving enabling car makers to offer an ever increasing range of colors.
But while silver, black and white remain at the top of car buyers favored colors Ford has had some success with more eye-catching colors like pale blue, known as Grabber Blue and Molten Orange. The new, subcompact Ford Fiesta that will arrive in the US next year will be available in a range of vibrant, bright colors including bright green and red as well as the popular silver, black and white.
Around 37% of the small car in Europe, where the market for this size is very strong, tend to be more varied in their colors using reds, green, brown and blue.
Auto manufacturers have also become far more interested in making their interiors more attractive by using accent colors. New paints are being introduced that include glass which makes the paint glisten and shine, adding to its attraction.
Many believe that color can have a profound psychological effect. For example, red has been found to stimulate the body and mind to increase circulation whereas blue has been believed to provide a soothing effect on illnesses and pain. Many psychologists thinke that color therapy is ineffective.
It’s interesting to note that around 15 years ago the most popular color was green with only 1% of new cars in silver. Color fashions come and go making it impossible to accurately predict the next hot trend.
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Tags: auto design, car design, car livery, car paint, favorite color